As you take the time to really pay attention to the visuals you’re choosing and the aesthetics you’re attracted to, you’ll get a deeper understand of what you’re trying to say as a brand which will save time and energy in the long run. That’s why creating a brand mood board is so important.ĭon’t be fooled into thinking that making a brand mood board is just a waste of time. It may be hard to get a bird’s eye view of what you’re communicating and you might not realize that your content really isn’t all that cohesive. You might assume that just because you know who you are as a brand, it means that everyone else probably gets it, too. They’re the building blocks of a brand and it’s incredibly important that you develop a cohesive message that shows who you are to your customers. When you have these V’s in mind for your brand, it’ll be easier to nail down exactly what you want to express throughout your media channels. Planoly suggests that developing a brand mood board is all about the four V’s – vision, value, voice, and visuals. Now, you’re going to do that with your brand. If you created one as a teenager in art class, you probably pulled together aspects of your unique personality and made a visual representation of who you are. Mood boards in the general sense help define an aesthetic. This would then shift the direction of your brand identity, and you may need to tweak some of your other design assets to make it all look cohesive.If you’re branding for the first time or you’re embarking on a branding revamp, it all starts with a brand mood board.
OR - you may decide you like the font so much you want to include it. If not, the font could be eliminated because it’s not a cohesive fit. Perhaps your board is minimalist and understated, and this font is anything but. Is it’s look, feel, and style cohesive with the aesthetic of the mood board? If it is, great - it could be included. If you’ve started to establish your brand mood board, you would compare your font to the overall look and feel of your mood board, and decide if the font is a good fit or not. Then when you continue to work on branding your business and you get stuck on something, you can refer to the brand mood board to evaluate a possible design asset (logo, color, font etc).įor example, say you pick out a font that really catches your eye. Once you pull together enough ideas, you can stand back and evaluate them together.ĭo they convey the message and feel you want your brand to communicate? What works, what doesn’t, and why?
It’s the place where you can pull together different images and ideas and see how they work together. So a mood board’s first job is to work as a tool to guide the creation of a brand’s identity. Looking at a mood board should evoke certain emotions, and the viewer should be able to get the general vibe of the brand. So a mood board is a designer’s go-to tool for any project’s initial planning phase, whether it’s for your own personal branding project, or for your client’s new kitchen remodel.Įstablishing Brand Identity With A Mood BoardĪ mood board helps tell a brand’s story by serving as it’s visual foundation.
By reviewing imagery compiled on your mood board together, you and your client can be sure you’re both on the same page before you actually dive into design work. Even if you and a client have talked a lot about their needs and wants, you still may have different visions for the direction of the project.Ī client’s vision of a “warm contemporary” kitchen may be quite different from your own for example. You can also see how valuable a mood board is when working with an actual client too. This is true even if you are the “client” working on your own business brand.
Words certainly aren’t excluded from mood boards, but a mood board is mostly composed of imagery used to establish the design direction of a project.īy settling on a mood board before any actual design work begins, you can avoid wasting valuable time and money going down a wrong path. A mood board is essentially a collage of images.
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